After we put the camera down, we asked Godin: How can editors assume that role if they work in an environment where public statements are largely the domain of corporate spokespeople? His advice was blunt but encouraging—if you’re working for a company that isn’t prepared to let you excel in the areas in which you will need to excel to make publishing “work,” if all they want to do is cycle through the same listless routines hoping maybe this time they’ll get lucky, why are you still there?
Source: mediabistro.com
